These are the four things exporters ask about most in 2026, and the four they most often get wrong. Each one starts from how to calculate and how to decide — no duty tables, only what you can take into a decision.
Search engines and AI assistants answer general questions well. What they cannot answer is what your product, in your channel, at your stage should do next. These four guides give the method: break the question into steps you can calculate and judge, and reach the conclusion yourself. When you want someone to look at the result with you, come and find me.
The rate is an input, not the answer. The nine cost lines, what FOB / DDP / MSRP each answer, how to work backwards from the shelf price, and how to negotiate an increase with a buyer.
What broke was the one-parcel-at-a-time model. How consolidated shipping plus a US warehouse starts, who should hold importer of record, and which channel to prove first.
The EU is a separate compliance system. Why a responsible party is not compliance, what documentation and labelling actually mean, whether the carbon mechanism reaches you, and EU or US first.
Tariff gap, buyer acceptance of origin, someone you trust on the ground, supply-chain support — and the option most factories skip: stay put and restructure.